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Making a brand more human.

We worked closely with the CEO and management team at Logitech to implement a clear vision to put design at the very core of everything they do.

Shifting their focus from their heartland of mice and keyboard peripheral products we helped them step into exciting new emerging categories. The project encompassed everything from logotype right through to tone of voice, art-direction, packaging and a retail strategy for how they can stand out in store and attract a new younger audience to their brand.

After this work the company continues to go from strength to strength, and their new credibility in design has helped them to become Apple’s preferred partner in developing peripherals for it’s products.

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