Creating a world for Prestige

For the online launch of the new Prestige racquet, we created a distinctive look inspired by the design and name of the racquet. Working within the constraints of the imagery supplied we were able to prototype the site quickly across desktop, tablet and mobile to be ready for launch.

This strong and simple look was also carried forward to create a suite of social assets to help drive the connection between the racquet and Marin Čilić as his World ATP Tour ranking climbed throughout the year.