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Nitro'v'Revolt-1


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Nitro'v'Revolt-1


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Nitro'v'Revolt-2


Nitro'v'Revolt-2


SEEDING WITH a compelling Story

For the launch of HEAD's new footwear range, we created a story around the battle between the two key products. This led to a distinctive visual identity and attitude that would get people talking, as to which shoe best fitted their game.

 We took this forwards into a microsite where you pre-register to test and then review the products. This together with key influencer reviews, product and technology films, all built through HEAD's social platforms to ensure significant momentum prior to the products launch.