HEAD_Desktop_MXG_Banner_Thumbnail_bright_bar.jpg
HEAD_Desktop_MXG_Banner_Thumbnail_bright_bar.jpg

MXG-1


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MXG-1


 

LAUNCHING THE unique MXG

For the launch of HEAD's new premium MxG racquet, we worked on a phased approach. Firstly the unique silhouette of the racquet was teased across HEAD's own social channels, as well as Eurosport's web and app platforms, announcing the dawn of a completely unique racquet design. The second phase featured a countdown to launch, revealing the racquet's unique magnesium bridge design. Upon launch the full racquet was revealed, with detailed technology films, to explain the innovations across the models.

 

MXG-2


MXG-2


 
 
 
 

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