For the launch of HEAD's new premium MxG racquet, we worked on a phased approach. Firstly the unique silhouette of the racquet was teased across HEAD's own social channels, as well as Eurosport's web and app platforms, announcing the dawn of a completely unique racquet design. The second phase featured a countdown to launch, revealing the racquet's unique magnesium bridge design. Upon launch the full racquet was revealed, with detailed technology films, to explain the innovations across the models.
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