Athlete_Header_for_Mobile_Fallback
Athlete_Header_for_Mobile_Fallback

Instinct-1


SCROLL DOWN

Instinct-1


Launching the instinct series

Having been given the start of a visual language to work with, we set about creating a launch for Instinct that would differentiate it from the other racquets within the HEAD portfolio. Working on key treatments for athlete Tomáš Berdych, we concentrated on tying him much more closely to the product.

The campaign which included a teaser launch in the US, and key launch partnerships with retailers across Europe,  is running worldwide across social channels, and HEAD's own digital platforms.

 

 

 
 
INSTINCT_ADVERT_no_MP_logo_Cropped.png
 
 

Original design assets © 2016 HEAD GmbH, advertising is a concept visual.